Of course, the ideal of the home-cooked meal was hard to shake, not least because 25,000 home economics teachers in high schools in America were still advocating it and teaching students how to make it. A slew of other time-saving foods and products followed, as consumers were increasingly willing to trade a bit of their wealth for more free time. One of the first companies to do this was General Foods, which introduced Jell-O instant pudding in the 1950s to immediate success. Sensing the opportunity in this shift, food companies began to produce more heavily processed convenience foods designed to be quick and easy to prepare. This meant that they suddenly had less time for the arduous process of preparing home-cooked meals.Īt the same time, the increasing prevalence of televisions in American homes meant that there was another disincentive for spending more time in the kitchen, as you might miss great shows like Lassie. In post-World War II America, change was afoot: Women who had traditionally stayed at home to cook and clean while their husbands worked began to take jobs of their own.
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